rikersiv
objective
Galvanize shareholders around a new brand vision for BlackBerry, a once disruptive but flagging venture.
context
In 2014, a key shareholder of BlackBerry approached us to re-imagine the struggling brand to mobilize other shareholders and demonstrate the company's untapped value.
idea
The ‘ReBirth‘ concept aimed to completely redesign BlackBerry, shifting its focus towards software, residential consumer products, and infrastructure solutions. This involved overhauling the business model, branding, marketing, technology roadmap, partnerships, and audience strategy.
actions
Conducted a comprehensive audit of the company's history from inception to crisis.
Audited intellectual property (IP) to identify potential value anchors.
Performed extensive industry and market analysis to uncover new opportunities.
Developed a new economic model to capture shareholder value.
Designed new products and software solutions.
Formulated a comprehensive promotional campaign.
Presented the complete transformation through the ‘ReBirth‘ campaign book.
results
Although an unsuccessful bid was made to bring back some of the company's original founders, the ‘ReBirth‘ campaign book convinced strategic shareholders of BlackBerry's undervaluation and potential for recovery.
This collaboration helped put rikersiv on the map, showcasing the power of our creative processes and our ability to re-engineer ventures perfectly aligned with their business, financial, innovation, brand, and social imperatives.
This collaboration helped put rikersiv on the map, showcasing the power of our creative processes and our ability to re-engineer ventures perfectly aligned with their business, financial, innovation, brand, and social imperatives.
