rikersiv
objective
Build an identity for an early-stage investment fund.
context
In 2019, an emerging fund manager approached us with an idea for a fund targeting early-stage technology ventures that promised high returns and social impact. The manager needed to translate his vision into a compelling identity to attract collaborators and investors.
idea
Our goal was to define the investment thesis, build the brand, and develop technology investment products to manage the fund's investments, ecosystem, and growing intelligence library.
actions
Helped define the concept and
investment thesis.
investment thesis.
Modeled partnerships strategy.
Developed an investor relations strategy.
Created the brand: name, feel, brand bible.
Formulated and implemented a deal and
investor origination strategy.
investor origination strategy.
Developed technology products for the
fund's asset management software.
fund's asset management software.
Crafted investment decks and corporate
collaterals for the fund and its targets.
collaterals for the fund and its targets.
results
The fund was successfully launched and made its first investment within the year, convincing established partners to join. It has since partnered with Fulbright to develop a new fund targeting exceptional founders globally and expanded its collaborator network to include reputable early-stage participants like Harvard's Innovation Lab.
