rikersiv
objective
Engineer an employer branding campaign and technology infrastructure to efficiently recruit 300 new hires in 5 cities within 4 months.
context
A top media agency in the United States tasked with the design of the recruitment campaign and infrastructure for one of its divisions after it secured a $2 billion media account with a telecommunications giant. The goal was to identify, recruit, and onboard 300 candidates across 5 markets.
idea
We leveraged quantitative processes to define the business outcomes required by the telecommunications client, established profiles for the 300 hires based on performance and culture fit, designed the multi-platform outreach plan to engage with a curated set of thousands of candidates, and implemented a software-aided process to monitor activities.
actions
Created talent briefs and persona profiles to contextualize and simplify the talent attraction process.
Employed a data-driven sequential talent acquisition strategy to align with business deliverables.
Used a forward-thinking package of services to drive talent performance through technology, improving KPIs, user experience, efficiency, and talent engagement while reducing time to fill.
Created curated communications, events and marketing material tailored to the target audience, adjusting to market forces and responses over time.
results
- The targeted campaign (social media, events, digital, and employee resource groups) reached unprecedented reach and engagement across all job categories while achieving higher levels of candidate quality than previous campaigns.
- Successfully staffed all positions ahead of schedule, with 60 hires in the first 30 days.
- Achieved a 70% reduction in costs per hire compared to traditional recruiters.
- Maintained a hire rate of 1 per 3.6 interviews, lower than the industry average.
- Achieved a 95.9% offer letter acceptance rate with minimal renegotiation or counteroffers.
- Implemented the software package post-mandate, ensuring ongoing efficiency in the recruitment process.
